A recent post by Jody Hedlund about creating a book launch team, got me jazzed up about getting the wheels in motion for my upcoming release of my book. Last night, I joined several other NCW authors for a night of readings at Bas Bleu Theatre. I read an excerpt from my new book, which is not only great practice for reading aloud, but it generated buzz for my book. My publisher also made up this awfully cute bookmarks to help promote it.
When Folsom’s 93 released, the launch took place at the prison itself. The museum that sits outside the prison walls, provided the perfect venue. For all of the events, I had many of the book’s mug shots printed into foam board, which guests of my local launch had a great time with. It was a great way to get people involved in your book launch/signing.
I also have album with all the mug shot in it so people can flip through them—which is a great icebreaker when you’re at a book signing and people are afraid to come over to the table.
Just recently, I had these cool business card magnets made up with some of my favorite Folsom guys:
These are inexpensive ways to get readers interested in your book, and more importantly, remember your book. Making your presentation and signing memorable is going to draw readers in and chances are, impress their socks off.
Patricia Stoltey went all out for her last signing by providing refreshments and big baskets of giveaways.
Another way to generate an audience, especially before the book launches, is create ads with your book and tweet them. Author Kenneth Harmon used this technique and gained over 10K Twitter followers in a few months time. You can read about how he did it HERE.
Have a launch/signing at a location mentioned in the book
It doesn’t have to be the exact place, especially if it’s not possible to travel there, but think about similar venues in your own city. Consider what your character does for a living; play up that. Think about the various places and things in your book that you can incorporate. Not all signings and launches have to take place in a bookstore.
Incorporate props
I got to have the actual gallows trap door for my book launch, which was pretty spectacular, but there may be other (smaller) items that are portable enough to bring with you. One author, who writes about zombies, decorates his table with zombie props and dolls. (I’d think writers of erotica might really garner some attention with props!)
Create ads with book info and include any author blurbs you scored
Like what Ken Harmon did, he added text to pictures he took himself. If he acquired a blurb from another author, he added that. It’s a great way to generate buzz, especially on Twitter.
Bookmarks and postcards
This is another great way to get interest, especially if you do a reading before the book is released. Your audience needs something to remind them of your upcoming book.
Have items such as magnetic business cards, mousepads, pens, and mugs made up using the book’s cover to other pictures that may be in the book.
These are great for including in a giveaway basket or placed on the table. Check out places like Snapfish, Overnight Prints, and Vista Print.
Partner with an organization that your book can be associated with
If your book has an underlying message or theme, or brings awareness to a certain issue, contact organizations that might be interested in partnering up. An author friend is pairing up with her local cat rescue since her book is about a shelter cat.
I realize I’m just scratching the surface when it comes to creative book launches and signings, but I hope it launches some ideas for you. Your branding and how you promote your books is an important part in creating an audience. This may be a daunting thing for a lot of writers who’d much rather spend their time writing than promoting their books and actually talking to people, but that’s why some promotional items can be an icebreaker—both for the author and for the potential buyer. Above all, make it a fun experience.
What are some of your ideas for making the most of your book launches & signings?
