Tag Archives: Bobbing for Watermelons

This is Happening

Bobbing for Watermelons by April J. MooreEarlier this week, my publisher and I celebrated my almost-here book, Bobbing for Watermelons, with the Korbel TwinsIt will be available in a couple of weeks, just in time for the NCW Conference.  I made a few notes in the proof copy . . .
IMG_0036(At least you know it’s thoroughly edited.) I’m a big proponent of reading your book from start to finish in one or two sittings because you’re bound to catch things you wouldn’t have if you’re doing a piecemeal edit. I’m picky, too. I went after extraneous words like just and even, and replaced many exclamation points with periods. I tend to overuse them!! When I came across a part where I mention my characters had been married for 18 years, it immediately caught my attention because several chapters back, I had it at 20 years. I likely would have forgotten the first reference if I hadn’t of read it an hour earlier. I’ll also point out that 39 of those mini Post-Its are because an early chapter number was missing, so of course, I had to make sure each subsequent chapter got marked. So don’t ever underestimate the power of a proof copy and reading it straight through!!! You might get hungry, but that’s why restaurants deliver.
Happy Friday!!!!

Making the Most of Book Launches & Signings

A recent post by Jody Hedlund about creating a book launch team, got me jazzed up about getting the wheels in motion for my upcoming release of my book. Last night, I joined several other NCW authors for a night of readings at Bas Bleu Theatre. I read an excerpt from my new book, which is not only great practice for reading aloud, but it generated buzz for my book. My publisher also made up this awfully cute bookmarks to help promote it.
NCW Reading, Bobbing for Watermelons by April J. Moore

When Folsom’s 93 released, the launch took place at the prison itself. The museum that sits outside the prison walls, provided the perfect venue. For all of the events, I had many of the book’s mug shots printed into foam board, which guests of my local launch had a great time with. It was a great way to get people involved in your book launch/signing.
Folsom's 93 book launch April J. MooreI also have album with all the mug shot in it so people can flip through them—which is a great icebreaker when you’re at a book signing and people are afraid to come over to the table.
Folsom's 93 mug shotsJust recently, I had these cool business card magnets made up with some of my favorite Folsom guys:
Business card magnets, book promotion, Folsom's 93These are inexpensive ways to get readers interested in your book, and more importantly, remember your book. Making your presentation and signing memorable is going to draw readers in and chances are, impress their socks off. 

Patricia Stoltey went all out for her last signing by providing refreshments and big baskets of giveaways.
Patricia Stoltey signingAnother way to generate an audience, especially before the book launches, is create ads with your book and tweet them. Author Kenneth Harmon used this technique and gained over 10K Twitter followers in a few months time. You can read about how he did it HERE.
Kenneth Harmon
Have a launch/signing at a location mentioned in the book
It doesn’t have to be the exact place, especially if it’s not possible to travel there, but think about similar venues in your own city. Consider what your character does for a living; play up that. Think about the various  places and things in your book that you can incorporate. Not all signings and launches have to take place in a bookstore.
Incorporate props
I got to have the actual gallows trap door for my book launch, which was pretty spectacular, but there may be other (smaller) items that are portable enough to bring with you. One author, who writes about zombies, decorates his table with zombie props and dolls. (I’d think writers of erotica might really garner some attention with props!)
Create ads with book info and include any author blurbs you scored
Like what Ken Harmon did, he added text to pictures he took himself. If he acquired a blurb from another author, he added that. It’s a great way to generate buzz, especially on Twitter.
Bookmarks and postcards
This is another great way to get interest, especially if you do a reading before the book is released. Your audience needs something to remind them of your upcoming book. 
Have items such as magnetic business cards, mousepads, pens, and mugs made up using the book’s cover to other pictures that may be in the book
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These are great for including in a giveaway basket or placed on the table. Check out places like Snapfish, Overnight Prints, and Vista Print.
Partner with an organization that your book can be associated with
If your book has an underlying message or theme, or brings awareness to a certain issue, contact organizations that might be interested in partnering up. An author friend is pairing up with her local cat rescue since her book is about a shelter cat.

I realize I’m just scratching the surface when it comes to creative book launches and signings, but I hope it launches some ideas for you. Your branding and how you promote your books is an important part in creating an audience. This may be a daunting thing for a lot of writers who’d much rather spend their time writing than promoting their books and actually talking to people, but that’s why some promotional items can be an icebreaker—both for the author and for the potential buyer. Above all, make it a fun experience.
Book Promotion April J. MooreWhat are some of your ideas for making the most of your book launches & signings?

 

 

Announcement: Upcoming Readings Feb. 24th

Reading by Writers feb 24 2015If you’re in the area, stop by Bas Bleu Theatre in Fort Collins at 7:00 p.m. on February 24th, for an evening of readings. I’ll be joining my fellow Northern Colorado writers who are presenting their poetry, novel excerpts, or essays. I’ll be reading from my upcoming novel, Bobbing for Watermelons that’s due out next month. Tickets are $5 and you’ll also have an opportunity to purchase books, if you feel so inclined. Hope to see you there!

Bobbing for Watermelons by April J. Moore

 

Cover Reveal: Bobbing for Watermelons

Bobbing for Watermelons by April J. Moore

As promised, here it is! Ain’t she a beaut? I am thrilled to bring you the cover of my forthcoming novel, Bobbing for Watermelons. If you’re like a lot of people, you might be wondering what the hell “bobbing for watermelons,” even means. First, I have my husband to thank for the title—it fits the story perfectly. I then added a short bit in the book explaining it: 

“Sometimes, finding happiness is a lot like bobbing for watermelons. We take on more than we can handle and can’t get a grip. Kinda like going for that watermelon and ignoring the smaller fruit in the tub.”

I will post tantalizing snippets here and there to hopefully wow and amaze you into buying a copy from Hot Chocolate Press come March. 

Hot Chocolate Press Festival

I suppose it’s time to announce that my second book—this time, a novel, will be published in March 2015 by Hot Chocolate Press. Remember when I talked about what fun it is to revise an old manuscript? Well, it wasn’t all for naught. Bobbing for Watermelons, my women’s fiction is finally going to be  real book. If you’re in the area, stop by the Hot Chocolate Festival at Boardwalk Gallery in Windsor, CO January 10, from 5:00 p.m. to 8:00 p.m. for readings, art, and hot chocolate.
Hot Chocolate Press FestivalAnd if all goes well, I’ll be revealing the book’s cover as early as next week. In the meantime, check out (and Like) Hot Chocolate Press on Facebook. I hope you all had a great holiday and getting lots written. After two months of no snow, we received several inches last night, so I’m spending the day cozy-ing up and writing, well . . . editing actually. 
Colorado Winter

My view today.